Swedish AI Browser Strawberry Leaves Beta for Enterprise Teams

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Stockholm startup Strawberry is taking its AI browser out of beta. Backed by General Catalyst and by the founders of Lovable and Hugging Face, it positions the product as an enterprise alternative to ChatGPT and Claude.

The company has a team of 12 and was founded in 2023. It wants to bring AI to non-technical teams in enterprises, not only developers, by automating everyday business tasks so employees can do higher-value work.

Workers with no coding skills can build agents, which Strawberry calls "companions", for tasks in sales, recruiting, customer support and marketing. The company also supplies ready-made agents. They learn how the rest of the business works, and their output is shared across the company, so they become "like a colleague". Strawberry works with any AI model.

"A companion remembers how your team works and gets better the more you work together, because it is connected to all of that context," the company said.

Why a browser

CEO Charles Maddock, who is in his mid-twenties and has sold a climate tech startup he founded, says daily work happens across ten different tabs rather than ten files on a computer. "The technology is already here: agents can now work for weeks in a row," he said. Asked about rival AI browsers, he said Strawberry competes more with big agent platforms such as Claude, ChatGPT, Grok and Gemini. Sebastian Thunman is COO and Arian Hanifi is CTO.

The agents run on the user's device, unlike server-based AI platforms, and Strawberry says this speaks to European sovereignty demands.

The product launched in beta about a year ago with select clients. Lovable uses it to source engineers, and Tandem Health is another customer. Early users have built assistants for sales prospecting. Pricing has a free option plus plans at $20, $85 and $250 per month, depending on credit usage.

Strawberry raised $6 million in October last year in a round led by General Catalyst and EQT Ventures. Maddock said it will raise a Series A when it plans to scale the product across Europe and the US.

Source: Tech.eu