Li Auto Sets Sail for Europe, Starting With Norway and the Dutch
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Li Auto has made its European debut. The Chinese carmaker premiered a European version of its Li 6 SUV at the Paris Motor Show, which runs from October 12 to 18, 2026. It is the company's first model for the region, and launch and first deliveries are scheduled for the Netherlands and Norway in the first quarter of 2027.
Rather than relying on importers, Li Auto plans to build its own sales, delivery, aftersales and service systems and then expand step by step into more EU countries. A regional spare parts distribution centre in the Netherlands, roadside assistance and a customer call centre are due to go live in December 2026, so the support network should be ready before the first customers are.
Built for European roads, and European playlists
The Li 6 uses a dedicated battery-electric architecture with an 800V platform and 5C supercharging, and its chassis has been tuned for European roads and driving habits. Li Auto also built a separate overseas software platform that supports eight European languages, with localized maps and navigation, Spotify and Apple CarPlay. Major over-the-air updates are planned every quarter, which means the car may learn new tricks faster than its owners learn the manual.
"Europe is a remarkable milestone in Li Auto's globalization journey." — Tie Li, Li Auto CFO
A crowded road ahead
Li Auto has been in business for about 11 years and counts more than 1.8 million family customers, ranking among the best-selling Chinese brands in China's premium car market. It plans to bring at least one new model to Europe every year from 2027 to 2029, mixing fully electric and extended-range vehicles. It will not be alone: Leapmotor opened European orders for its B03X in July, and BYD plans to start production at its plant in Szeged, Hungary in the fourth quarter of 2026. Europe's car market is turning into a busy showroom, and Li Auto has just walked in.
Source: Li Auto Makes European Premiere at Paris Motor Show, Unveils European Version Li 6