Barcelona's Artiso Raises Over €3M for Fashion AI System

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Artiso, a Barcelona fashion-tech startup, has raised more than €3 million in a fully equity pre-Seed round. Criteria Venture Tech led it and has backed the company since it came out of stealth. Swanlaab Venture Factory and Bynd Venture Capital joined, along with business angels David Tomás, co-founder of Cyberclick, and Nicolaj Reffstrup, founder and former CEO of GANNI, who invests through Look Up Ventures.

The company builds an AI operating system for fashion teams. Three former Mango executives who have worked together since 2022 founded it in 2025: Sarah Iglesias Hiller (CEO), Lucas Pastur Romay (CPO) and Matthias Brenninkmeijer (CTO). Artiso left stealth in July 2025.

One system instead of many tools

Artiso says fashion work is now spread across product lifecycle management systems, design software, image generators, shared drives, spreadsheets and email. In its press release the company says part of what a brand has learned is lost every season, such as which shapes sold or which colours worked.

Its agentic AI is meant to carry a collection from moodboards through design and flat sketches to pre-production, including tech packs, virtual models, on-model imagery, packshots and campaign content. Underneath sits a brand memory that stores each brand's archive, bestsellers, seasonal direction and visual codes. The startup says a complete tech pack takes about four minutes instead of two to six hours.

"I spent years leading creative teams that had to orchestrate every step of a collection across tools that never spoke to each other. So we built the operating system we always needed," said Iglesias Hiller.

Customers and plans

Artiso says it already works with mid-sized and enterprise brands, from fast-growing players to luxury houses, plus the retailers and manufacturers behind them. Its customers are in Europe, North America and Asia, and the US is a key market.

The new money will go into developing the system, growing the team and supporting customers' enterprise rollouts. Artiso is hiring across fashion and technology, with expertise in garment technology, pattern making, design, art direction, motion and data science.

Source: EU-Startups